The Period
PACKAGING DESIGN, BRAND IDENTITY, PRODUCT DESIGN
ICMAD 2019 – 2020
Young Designers Packaging Design Competition
Top 10 Finalist
The Period™ product line is inspired by mine and other girls’ experiences with their first period. GIRLS OFTEN feel overwhelmed and have no guidance. Girls dread their period, it visits every single month wearing us down, ragging and nagging on us the entire week. The Period™ product line uses snarky slang and bold design to help relieve stress so you can be your best, no matter what day of the month.
Demographic
Created for girls age nine to twelve who are experiencing their first period. The Period™ products use homeopathic and organic materials to help relieve pain and create a relaxing experience during your period. It is the perfect gift for a mom to give their daughter to promote a positive experience during adolescence.
Smart Packaging
The Period™ utilizes a smart packaging component. girls scan the graphic illustration on the exterior package and an AR image animates telling first period stories and offering light-hearted and honest tips on how to deal with your first period.
